Readings

Listeners don’t care about you. You must attract them on their terms, not yours.
 
Whats the best April Fools Day prank youve heard on the radio?
 
In radio,
the juke box
strategies
seems to be
the easiest
to
compromise .
. . just
play even
more or
better
songs and
theres no
other point
of
differentiation
or station
loyalty.

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