Mark Ramsey despre radio

Mark Ramsey este un specialist american in " radio research".
In postul asta vorbeste despre problemele pe care le are Arbitron in folosirea PPM pentru masurarea audientelor radio . Mi-a atras atentia urmatoarea fraza:
 

Besides, radio’s future is less about ratings than it is about revenue.
And if you think those two are inextricably linked you don’t understand how the radio world is changing
 
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